With 3+ years of experience, I’m your go-to creative problem solver 🧠: in-depth researcher 👁️, product designer 🥳, brand architect 🎨, and design systems fanatic 🧘🏻. I like building useful things, asking the right questions, and creating products people enjoy using.
Selected Work
Map, Test, Refine: Lasso App from 0–1
Designed a companion app for Lasso's home recycling appliance, crafting user-centric concepts that are actively supporting fundraising efforts
Smart Home
User Flow
Usability Testing
Drive Fan Engagement: Pistons App
Led research for low adoption of 15SOF feature within the Pistons app, advocating for a UX-centered approach and delivering 10% conversion increase
Conversion Optimization
Data-driven Design
Build for Speed: AIRSAT Design System
Redesigned the underlying design system and UI for AIRSAT’s digital platform for faster client customization workflows
B2B
SaaS
Design System
Concept to Product: The Forge PE Platform
Led design for The Forge, a workflow optimization platform for private equity analysts—a prize-winning project taken from concept to prototype
FinTech
SaaS
AI Integration
Rethink Language Learning: Hi Chinese
Side project where I tried to solve the problem of low retention and learning outcomes in language learning apps
Behavior Analysis
Survey
User Interviews
Multi-Platform Branding: Blur Music Festival
Side project where I designed complete brand identity and coded functional website for a music festival